We read aghast in the FIGARO this fine morning that one should oppose the notions of price image and buying experience. A column explains that despite its efforts for more aggressive prices, CARREFOUR is risking creating a more expensive image with its PLANET concept.
However, from a mass retail brand customers (who should not be taken for morons) expect quality, good prices and a genuine purchasing experience that is desirable and spectacular.
This is the recipe for modern retailers who have understood the challenges of tomorrow (morning) and who are the leaders in their field. Ikea, Primark, Colruyt, Target…these are all examples of retailers who have not forgotten the element of price.
A little less than a year ago, LSA magazine published a very attractive survey that ranked retailers by price image.
Ikea, Décathlon, H&M, Leclerc and Sephora all came first in their category.
Remember that these retailers all have one thing in common: they invest the most in their stores. I would add that even the Leclerc malls invest more in their store than anyone else in retail, more therefore than CARREFOUR. Faced with the huge market share going to online shopping, you need real good reasons to bring your customer to a store.
These good reasons are price and a quality buying experience
I’ll take both please!

Hubert de Mlaherbe