INVENTION DE L’HYPERMARCHE

DIRECTION
THE MEDIA STORE
reinventing the Fruit & Vegetable zone; communication, not décor.
PERFORMANCE: 2 prototype points of sale open since June 2009 in the Paris area.

DIRECTION
More modernity, more appeal, better commercial performance.

PERFORMANCE
The store has been steering this new concept that opened in June 2009 in Maurepas (78). +90% the first week, +60% since the opening.

DIRECTION
Turning convenience shopping in to real shopping. Highlighting LEADER PRICE. Densifying the store. Increase the credibility of FRESH PRODUCE

PERFORMANCE
+ 35% in an equal surface area. A first!

TRAJECTOIRE

PERFORMANCE

DIRECTION
Better than Auchan! More convivial and very modern with Leclerc prices.

PERFORMANCE
Opened early December 2008 +13% (significant increase in average basket).

TRAJECTOIRE

PERFORMANCE

TRAJECTOIRE

PERFORMANCE